Using Big Data to Improve Retail Assortment Planning Using Big Data to Improve Retail Assortment Planning Merchandise assortment planning is the task through which retail stores determine what products to offer to customers in several localities, at different times, and in what amounts to stock them. Right now there are many factors engaged in making these decisions. To make accurate estimations, retailers have to consider both internal and exterior data. So Much Info and No Good Method to Use Them? With the advances in communication, the Internet, the Cell Platform, and instant information sharing, there is so much information available that businesses can use with their advantage. In the full context, data about the competition, market trends, and many others. can be captured and analyzed for better judgements in various departments like marketing, sales, supply sequence, etc. New Options for Details Many retailers use activity...