4 Reasons Why Your Retail Business Needs a Mobile App

4 Reasons Why Your Retail Business Needs a Mobile App

4 Reasons Why Your Retail Business Needs a Mobile App

      Mobile phone epidemic is spreading. Currently, there are more than 2 billion active smart phone users all over the world. And all these people choose a touch screen phone as the most convenient device for the vast majority of their daily duties. The possibilities of this market are unlimited, and if you'll still haven’t done anything to make use of them, it's high time for you. In this article, we'll explore why a site is not an option ever again for online retail business, what benefits you will get if you create an appealing retail mobile software and what efficiency you'll need to include there.

Your site isn't very enough

Ask what device you use more. Can be it a PC or a phone? I'm sure it's far a smartphone. Right now, ask what is better to work with a mobile software or a site using a mobile browser? I feel that the answer is apparent. And we are generally not the only people who have noticed the. Here are some statistical facts obtained from PR Newswire portal to prove my point:

• Mobile app users browse 280% more items compared to websites on mobile devices.
• Mobile apps have 90% higher rate of goods added to basket when compared with mobile websites.
• Mobile websites in the retail ball have more than completely less conversion rate if in comparison to mobile apps.

The numbers evidently show that the mobile programs work far better in such areas as customers' engagement and profits increasing. And one more thing so that you can consider, the portal Flurry stats has calculated that modern mobile users spend about 90% of time dealing with software and only 10% on browsing.

You see the statistics and also have to make conclusions your own competition do. Every day we have thousands of retail mobile software and there are several reasons why business holders create them.

Benefits for people who do buiness

Every these phrases like "business improvement" and "profit increase" sounds very hazy. Why don't we speak about real advantages which you may get after your price tag software release:

Sales raise. It was calculated that more than 85% of users who installed a retail software make use of it regularly. Almost 55% percent of these people have purchased product via the iphone app last month.

Very guaranteeing statistics, right! Besides, with the aid of discounts, special offers and a loyalty program for mobile shoppers, you may easily break these records. Pertaining to instance, Alibaba, an online retail software known for their discounts, has got the highest profit from mobile users - almost $25 per an user a month!

Extinguish competitors. This kind of business if taught and the race is very intensive. Did you know that 60% of all interviewed business holders in the retail sphere verified that they are ready to start out their own iphone app development or they have already released one? Modern day programs are incredibly easy to use, they may have much more intuitive interface than mobile websites do and %45 off people who took part in AYTM survey claimed that they prefer doing shopping by way of a mobile software rather than a website. Sounds like a lot of men and women, right? Don't give these customers a chance to choose another app. Contact a mobile software development company and release your product faster than your opponents!

Build brand loyalty. Company recognition and loyalty is a huge plus for your small business. Many businesses are trying to build their marketing campaigns in a way to enhance their brand popularity. That's one of the key reasons for many business holders to create their own mobile app.

You may also be interested: Why Is Now the Right Time to Build a Mobile Application for Your Business?

In-store experience improvement. It was calculated that more than 50% of shoppers can use both a mobile software and physical store shopping. Which in turn means that these ideas aren't mutually exclusive. Additionally, one can possibly help another. In such a manner, you can improve your in-store experience with the aid of a mobile app.

For instance, with a barcode scanner iphone app, customers can get more information about a product and its peculiarities without pinging a staff customer. As well as that, customers can pre-order goods and pick them up whenever they like.

MVP feature list

Still, there are a few features which are an absolute must in your retail mobile app. Right here they are:

Convenient brochure. It should be really well-organized and structured catalogue to help users save their time and nerves. This a tip for you, use only high-quality goods photographs and keep your catalogue up-to-date. Nothing pushes customers crazy as a product which you can see in the iphone app but can't buy because there are none.

A whole lot of filters. Customers are incredibly demanding nowadays that is why it would be helpful to add additional filters to the typical ones, like size, coloring and so on.

Practical payments. Add several repayment options. Not all people use only Visa or MasterCard. Different options give an user right to choose. It would be also great if you add total cost feature to your shopping cart software, so an user is able to see whether he has enough money or it's required to rule out one or a few items.