How to Use Blogging As an Inbound Marketing Strategy

How to Use Blogging As an Inbound Marketing Strategy

How to Use Blogging As an Inbound Marketing Strategy

Inside the digital/online space, effective content is the one which provides relevant and valuable information to many of these along the continuum of Visitors--Leads--Customers. This is what Inbound marketing captures.

What then is Inbound marketing?

According to Hubspot School, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online content can take form of video marketing, social internet marketing or blogging.

Blogging is one of the commonest strategies of online content and can be used for all stages of Inbound marketing.

WHAT ARE THE PERIODS OF INBOUND MARKETING?

The stages of inbound marketing are:

• Attract
• 
  
• Convert
• 
  
• Close
• 
  
• Delight

HOW TO PUT INTO ACTION INBOUND MARKETING USING RUNNING A BLOG

 CATCH THE ATTENTION OF

Your goal is to use a writing to attract strangers to your website and transform them into your visitor on getting to your website. Your blog post should contain relevant keywords and information that answers your visitor's questions, meet their needs and supply insights into helping them achieve their goals.

CONVERT

After getting your guests, you convert these visitors into leads using website email varieties and chat messaging programs where your prospects can submit their contacts such as current email address or mobile phone number. This provides a communication channel to continually provide relevant information, build rapport and credibility with your prospects.

CLOSE

This can be the stage where you convert the leads into customers by getting them to make a buying decision or to take a profitable action.

This is achieved by using automatic email sequences to send your prospects messages in order to generate credibility and identify their problems and goals.

Subsequently, you can send them specific information about the benefit for your products and how it will solve their problems. This is called PRESELLING. Preselling increases conversion rate and the odds of getting sales.

NB- Prospects purchase only from marketers they trust thus do not sell your products to a prospect immediately you get their contact. Build rapport first and get to know them.

PLEASURE

This is when a customer has been extensively satisfied with your product/service and becomes a faithful customer. Also, your customers can even go the extra mile to refer friends and families to you.

HOW TO INCREASE BLOG PAGE POST ENGAGEMENTS, CONVERSIONS, AND SALES

Identify your bidder's persona

You need to evidently identify your ideal buyer's demographics, interests, needs and goals. This helps one to attract the right customer and increase your conversion rate.

Consider your buyer's journey level

The content of your blog post should be determined by whether your client has information about what your product/service is or not. If your aim for reader has no knowledge about your product/service then you have to easily simplify your information and inform them until they can produce a buying a decision.

Drive targeted prospects to your blog

Organic traffic methods often do not attract visitors/prospects that fit your buyer's persona.

As opposed, paid traffic permits one to target the specific persona of your ideal buyer while setting up the advertisings campaign. This kind of method increases your change rate and online sales when properly implemented.

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Finally, blogging is an efficient incoming marketing strategy which is often used to operate a vehicle traffic, increase conversion rate and sales online.